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BLIMPIE®
Fact Sheet
| Vision: |
To be the BEST choice for every sandwich occasion. |
| Mission: |
To provide a remarkable customer 'experience' - delivering Real. Fresh. Taste.™ that fills the senses in every bite. |
| Values: |
BLIMPIE lives by its core values: |
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Customers First: |
We are dedicated to "surprising, pleasing and delighting"
our customers, every day. |
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Commitment To:
- Success and prosperity of our franchise partners
- Support and growth of our area representatives
- Development and appreciation of our employees
- Recognition of and respect for our diversity
- Improvement of the communities we serve
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Business Savvy: |
We execute the best business decisions for the long-term growth of the brand and all its stakeholders. |
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Teamwork: |
We share a passion for performance, holding each other accountable for excellence. |
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Integrity: |
We are honest, trustworthy and ethical in all we do. |
Factoids:
- Founded in 1964 in Hoboken, N.J.
- BLIMPIE was the first submarine-sandwich chain in the United States
- Nearly 1,600 franchised locations across the United States
- 19 company-owned restaurants
- Estimated initial franchise investment for a traditional BLIMPIE restaurant is $114,000-$341,000
Differentiators:
BLIMPIE is the only quick-service sandwich chain with a panini grill which can be used for any sandwich.
The unique BLIMPIE twist on the classic deli menu appeals to the variety of palates and nutritional preferences of today's consumer - making BLIMPIE the best choice for any sandwich occasion. A wide variety of high-quality sandwich ingredients and toppings enable BLIMPIE to consistently out-rank competitors because:
- Nutritional preferences and diets -including low-carb, vegetarian or diabetic - can be satisfied at BLIMPIE with its exclusive Carb Counter™ bread, Gardenburger® veggie patties and readily-available nutritional information.
- Fresh-sliced, premium Dietz & Watson® meat has less water and more flavor than other brands, and is MSG-free.
- Fresh artisan bread in seven flavors - including cheddar jalapeno, hearty wheat, marble rye and zesty parmesan - is baked fresh daily in each restaurant.
- BLIMPIE uses only trusted suppliers, including Frito-Lay™, Pepsi®, Pillsbury®, StarKist® , Tyson®, House of Raeford® and T. Marzetti's®.
BLIMPIE International Company Officers And Year Joined:
Mark A. Mears, 2003
Chief Marketing Officer |
John Campbell, 2005
Vice President Franchise Development |
Melissa Rothring, 1996
Chief Legal Officer |
Looking Forward:
BLIMPIE is in the midst of transforming BLIMPIE from its heritage as a traditional neighborhood sub shop to a more consumer-driven, contemporary deli. Initiatives include:
- Refreshed BLIMPIE logo, reflecting a fresh, contemporary style.
- Roll-out of redesigned restaurant interiors, with upscale décor elements including modern earth-tone paint and tile, wainscoting, pendant lighting and hardwood laminate flooring.
- Promotional and permanent menu items appeal to the variety of tastes and nutritional preferences of today's consumer, such as panini-grilled Ciabatta Bread sandwiches.
History:
With $2,000 in borrowed money, Tony Conza and two high school friends wanted to sell sandwiches made the way they would make them at home. Their approach was simple -- choose only the finest quality meats, cheeses and toppings; and pile them high while the customer waits for a fresh, tasty, satisfying sandwich.
All they needed was a name. To help set them apart, they wanted to call their sandwiches something other than subs or hoagies. So they went through the dictionary until they came to the word "blimp" and a picture resembling the generous-size sandwiches they wanted to make. This was their "eureka" moment and BLIMPIE was born!
Clearly, the original idea worked and today there are BLIMPIE restaurants across the United States and abroad. From day one, customers loved going to BLIMPIE for generous sandwiches that satisfied their appetites with only the freshest ingredients.
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